When I look under the microscope at bacteria, I'm seeing a picture bloated by lenses and reflected off of mirrors, pierced by lasers and modified by chemicals; yet, from this complicated image I can logically determine how bacteria make important nutrients from thin air. Complex scientific tools mean that the conclusions we draw are frequently inferred from indirect observations. This makes the scientific process seem more like magic and mysticism than hypotheses and experiments and creates a real barrier in communicating the difference between fact and belief to the public. However, in a society where science is frequently at the forefront of political and policy discussions, it is increasingly important to convey our research and the scientific method to non-scientists. According to the NSF, 84% of Americans support government-funded research. As scientists, we have an obligation to communicate with the taxpayers (and future scientists) who are supporting our work and footing the bill. However, there is little time or training for scientists to develop the skills necessary to talk about research with a non-scientific audience.
Because there are few tools to help researchers ignite public interest in science and develop meaningful explanations of our work, I was excited to discover a playful and artistic approach like Science Tarot Cards. This deck of mystical guidance was developed through a collaboration between scientists and artists. Cards feature important people in the scientific realm (including Carl Sagan) as well as great stories from science history (like Schröedinger's cat or Mendel's peas) and famous scientific theories and principles (chaos theory and nuclear fusion, to name a few). Art like these tarot cards and the “science as art” contest, hosted by BioEASI, engage both scientists and the public, creating a forum for open and relaxed communication.
Last spring, I spent a day at the AAAS Annual Meeting in San Diego and attended a science communication workshop. With the help of some phenomenal science communicators, I developed a three-minute "elevator speech" about my organism that uses alliteration: "cyanobacteria are green algae, grow in ponds and oceans, and have simple genetics that we can manipulate to make biofuel." That evening, I talked about the workshop and practiced my speech on fellow scientists at a dinner party. The dinner party guests were recipients of a federally funded fellowship to study biology, but most of them had never heard advice on talking about their research with non-scientists. It seems that, despite public support of science, scientists are not being given ample training and opportunity to forge a real relationship with the public.
As I navigate my way through graduate school and begin a scientific career, I'm increasingly grateful for non-profit organizations like BioEASI, creative collaborations like the Science Tarot Cards, and national meetings like the AAAS Communicating Science workshop. These outreach efforts ignite general interest in research and help scientists hone their communication skills, thus ensuring the continued support of scientific research and continued influx of new and inspired scientists. I'm giving the tarot cards to my three-year-old niece this year as an early introduction to science and logical experiments, but I might keep a deck for myself as a reminder of the magic and mysticism that drew me to this field in the first place.







